Order Wizard FAQs

About the Order Wizard restaurant marketing system

What it included in the Order Wizard marketing system?

Order Wizard has all the great features you’d expect to market your restaurant.
i) A unique website, branded to you, that sends you table bookings and take away orders
ii) Email campaigns for diner birthdays and to get lost customers ordering again
iii) Free Facebook page
iv) Automated refer a friend programme
v) Professionally designed and copy-written web pages and marketing communications
vi) Real time information about how your marketing is performing and how much money you are making
vii) Control over your website and your brand
viii) A loyalty programme created just for your customers
ix) Online ordering Smart Waiter, automatically upsells diners to higher value options. Generates 10-15% more sales per order.
x) Plus, Order Wizard guarantees to talk to your customers about your restaurant once a week

How does the loyalty programme work?

A. Diners are asked to join your Gold Club and to give you permission to send them offers and news about your restaurant. In exchange for this, diners gain points or stamps each time they purchase from you. If you choose the points scheme, each pound they spend with you, they earn 1 point. Earn 100 points, and they can redeem a £1 voucher off their next purchase. In other words, it’s a very modest 1% discount, but it works. If you choose the stamp scheme, each time a customer spends £15, the get a stamp added to their account.  Collect 5 stamps and they get 50% off the food from their sixth order.  In addition to the points, a small reward is given for joining the Gold Club, such as £2.50 off their first takeaway order. Order Wizard doesn’t feel you should pay us a commission as well as offer a discount, so registration promotions are commission free.

I'd like a smart phone app for my restaurant. Can you provide this?

Yes, Order Wizard can build a unique app, just for your restaurant. This is now included as part of the system and covered by your normal commissions.  Having an app that is just for your restaurant is a fantastic way to ensure your customers are ordering from you and not your competitor.

Can you run my Google / Facebook campaigns?

Yes! Over the years, we’ve got pretty good at running these campaigns. You simply need to tell us your budget and we’ll do the rest.

Can you run my direct mail campaigns for me?

Yes! Order Wizard has a library of postcards from which you can choose for your direct mail campaigns. Typically, these are done for birthdays or anniversaries of joining your Gold Club, but you’re not restricted to that. In fact, even on relatively small budgets, direct mail can be surprisingly effective.

I want to use QR codes. Do you support these?

Yes, Order Wizard can create as many different bar codes as you like. Some restaurants use them to sign up Gold Club members in their restaurant. Other put them on posters next to a selection of dishes so people can point and order. Either way, Order Wizard can help you achieve your goals.

Who has access to my Gold Club list

You, and only you. Your Gold Club list is never shared with another restaurant or third party without your permission.

Why is Order Wizard different?

Order Wizard is a restaurant and takeaway marketing system. It combines professional quality websites, online ordering and table booking software and smart phone apps to deliver a wide variety of email, social media, text message and online campaigns directly to your customers. Order Wizard isn’t advertising. It’s direct marketing that is accountable and profitable every time.

Unlike our competitors, Order Wizard does the hard work for you.  We actually write the email/sms campaigns, create your landing pages, send out the campaigns at peak selling times.  Order Wizard is your outsourced marketing department. It is NOT a website or online ordering software.

What do the best performing restaurants do?

Restaurants who get the best results with the Order Wizard system follow 5 simple rules of success.

  • – Only use one website/url in all of your marketing
  • – Create offers for each of your customer groups (i.e. families, singles, students)
  • – Register with Google places
  • – Promote your Gold Club at every opportunity
  • – Set marketing goals – number of Gold Club members, # table bookings, value of online business.

About the Order Wizard Website

How do I update my menu online?

When you log into your website’s Admin area, look for the Edit Menu section. Here you can update prices or add/remove menu items. If you do this yourself, it is free. Otherwise, a small charge will apply.

How do I change my menu and prices?

Each Order Wizard website has it’s own online Admin area where you can do all sorts of things including menu and pricing updates. You can also see all your orders and table bookings, plus see who your best customer and dishes are.

What is local SEO?

Most restaurants get 80% of their business from people living within 3 miles. This is why Order Wizard has become very good at local search engine optimisation marketing. In simple terms, we use a combination of years of experience and industry best practice to make your restaurant as visible as possible when diners are searching for a restaurant.

 

How do I receive my orders?

Order Wizard can send you orders via email, fax, a text message, online, an automated phone call or any combination that suits you best. For example, many restaurants get their orders emailed to their phones, but they have Order Wizard’s automated service call the restaurant to ensure they’ve noticed the email.

I already own a url. Can I use that?

Sure, we don’t mind using your url. Equally, if you don’t have a website address, we can register one for you.

 

About payment

How much do I pay?

Unlike advertising, Order Wizard only charges you when it sends you an order or a table booking. Better still, sometimes you don’t pay anything at all. For example, customers find your website, look up your telephone number, call you and place a takeaway order or make a table booking. That’s free. If a customer is registering for your Gold Club, there’s no commission on those orders either.  We want every order to be profitable for you. One thing you can be sure of, you will never pay more than 9.75% for a takeaway order or £4.50 to book a table, no matter how many people come.

Are there any commission free orders?

To minimise the upfront fees you pay, Order Wizard only charges you when it sends you a take-away order or a table booking.  Above all, we want every order to be profitable for you. That means you will never pay more than 9.75% for a takeaway order or £1.50 per cover on a table booking.  No table booking, even if it’s for 10 people, will cost you more £4.50.

Sometimes, you pay nothing at all. For example, if a customer is registering with your Gold Club, there’s no commission on that order.  Or if  a customer finds your website, looks up your telephone number, calls you and places a take-away order or makes a table booking. That’s free too.

What happens if I can't deliver an order or a table booking doesn't come? Do I still have to pay?

No, If you don’t get paid, we don’t see why we should charge you either. For the rare time that this happens, you simply need to login to your website’s Admin area online. There is a section called “Challenges”. Enter the order id or the table booking reference number to flag it as a challenged order. If you do so before the end of the month, the charges will be taken off your statement. If you miss month end, the commissions will be deducted from the calendar month during which you made the challenge.

How do I pay?

Order Wizard accepts online card payment for you. Twice each month, after we’ve deducted your commissions, we deposit your refund into your bank account. Usually this is around the 12th and 27th of each month.

Can I pay a fixed rate instead of commissions?

At the beginning, it is often cheaper for a restaurant to pay commission. As the business naturally grows however, it can make sense to move over to a fixed price contract. Order Wizard is happy to work either way. In general, restaurants generating £3,500 or more in online sales each month benefit from being on a fixed price contract.

How long is my contract?

Order Wizard doesn’t have long term contracts. If you’re unhappy with the service, you are free to cancel at any time. All we ask is that you pay your final bill, which seems fair enough.