Why you need a marketing system

Why you need a marketing system

Key Points Marketing systems automate how you find new customers, keep existing ones andgrow your average order value Marketing systems maximise the profit potential of your restaurant Marketing systems enable you to sell your restaurant for the best price possible When you think about it, it’s a bit of a funny question. Can you imagine … Read more

Making Menus Sell

Key Points Describe your dishes Keep your menu short Offer upgrades to your plain dishes Include a premium version of high volume dishes Don’t forget the takeaway drinks A crucial tool for marketing your restaurant is your menu. Customers use it to choose which dishes to buy and which restaurant to go to. When people … Read more

Order Wizard Access to Facebook

As part of the Order Wizard system we regularly send email campaigns to your customers. We would also like to update your Facebook page with events, offers and updates. In our experience this helps increase your orders. To do this we would like access to your facebook page. This requires 4 simple steps: 1) Login to … Read more

Help, I need a sales force! Charity vouchers


Key Points Restaurant need new customers and charities need new funds Restaurants can use charity volunteers to reach new customers with their voucher scheme Restaurants are always trying to increase their business by either finding new customers or driving up traffic in off peak times. Charities also need to continually raise funds for the good … Read more

Make more Money by using Deals

Key Points Deals are an effective customer recruitment tool and reward mechanism Protect your brand – offer exclusive promotions to your loyalty club members Protect your margins – set minimum order thresholds on discounted orders Make sure you can track each campaign’s results Customers love offers and discounts. The restaurant owners I talk to aren’t … Read more

How to build a Marketing Plan

How to build a marketing plan Guide

Key Points Identify your target customer Set your ideal price Build meal around selling price Communicate using customer’s preferred channel Complete a campaign at least twice a month for the next six months. Have you ever wondered how to build a marketing plan for your restaurant? It sounds complicated doesn’t it? Actually, it’s not. In … Read more