Make more Money by using Deals

Key Points Deals are an effective customer recruitment tool and reward mechanism Protect your brand – offer exclusive promotions to your loyalty club members Protect your margins – set minimum order thresholds on discounted orders Make sure you can track each campaign’s results Customers love offers and discounts. The restaurant owners I talk to aren’t … Read more

How to build a Marketing Plan

How to build a marketing plan Guide

Key Points Identify your target customer Set your ideal price Build meal around selling price Communicate using customer’s preferred channel Complete a campaign at least twice a month for the next six months. Have you ever wondered how to build a marketing plan for your restaurant? It sounds complicated doesn’t it? Actually, it’s not. In … Read more

Restaurant marketing: The single biggest marketing mistake restaurant owners make

Are there too many empty tables in your restaurant?

All restaurants want to grow their sales and their profits. So they invest a lot of time and money in marketing, promotions and advertising. Unfortunately, very few have ever worked through some very simple numbers to determine where they should be investing their marketing budget or their time. We’ve analysed data from hundreds of restaurants. … Read more

Make your marketing happen

Restaurant owners know good online marketing is more than just getting on an aggregator like Deliveroo or Just Eat. You need to promote your restaurant your restaurant online. Alongside your website you need your own loyalty programme with regular contact by email. And then back it up with activity on your social media channels Marketing … Read more

Marmite Wars! Your restaurant’s value is in its brand

Unilever, owner of brands like Marmite and Persil washing powder demanded a sudden 10% price increase from Tesco. Tesco refused to pay up and Marmite started to disappear from the supermarket shelves. Would customers start to defect to ASDA and Sainsburys where they could continue to stock up on their favourite brands? Or would they … Read more