Customers sign up to your restaurant’s Gold Club to take advantage of your marketing promotions. As Gold Club members they feel valued. But your Club is pure gold for you too. Let’s take a moment to mine this rich seam. … Continued
It’s a Goldmine!
Time to Party!
Let’s discuss parties! The festive season seems like a good time to do this. But like dogs, parties aren’t just for Christmas. Parties bring in lots of customers, of course, but here I want to talk about how to market … Continued
What’s going on?
Why do people come to your restaurant or takeaway? It’s not simply because they are hungry. They have plenty of choices for their meal tonight: other restaurants; supermarket ready meals; cook for themselves. Several of these options are likely to … Continued
Sustainable Marketing
Jessie, owner of Posie’s café explains on her blog: “ Today one of our most loyal customers, Lucinda, came in and asked if she could use her Groupon that had expired the day before. I felt terrible, but I had to … Continued
On Holidays
The country is on its Summer holidays at the moment. This doesn’t necessarily mean that your restaurant is closed. But you may be finding it a quiet time of the year as the students move out and as families are away or having more picnics and barbecues in the fine weather. Families have more time on their hands right now so let’s take a moment to work out how we can entice them to your restaurant.
The Marketing Whole
What marketing works best? Is it advertising on the Internet? Emailing your customers about your restaurant? Your Facebook page? Distributing your menu in the neighbourhood? Your shopfront? Your website? Your loyalty club? And don’t forget the menu itself? The answer … Continued
Let be social!
Getting the most for your restaurant from Facebook
Customers have a choice
Restaurant customers have lots of choices about where to eat. It’s time to get marketing why your worth dining with tonight.
Give to get – how to discount for profit
Give to get Business is not what it should be. We need new customers. Even more important, we need our existing customers to come more often. How do we encourage them to come? Tasty food at a decent price is … Continued
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