Customers sign up to your restaurant’s Gold Club to take advantage of your marketing promotions. As Gold Club members they feel valued. But your Club is pure gold for you too. Let’s take a moment to mine this rich seam. … Continued
It’s a Goldmine!
What’s going on?
Why do people come to your restaurant or takeaway? It’s not simply because they are hungry. They have plenty of choices for their meal tonight: other restaurants; supermarket ready meals; cook for themselves. Several of these options are likely to … Continued
Sustainable Marketing
Jessie, owner of Posie’s café explains on her blog: “ Today one of our most loyal customers, Lucinda, came in and asked if she could use her Groupon that had expired the day before. I felt terrible, but I had to … Continued
On Holidays
The country is on its Summer holidays at the moment. This doesn’t necessarily mean that your restaurant is closed. But you may be finding it a quiet time of the year as the students move out and as families are away or having more picnics and barbecues in the fine weather. Families have more time on their hands right now so let’s take a moment to work out how we can entice them to your restaurant.
Give to get – how to discount for profit
Give to get Business is not what it should be. We need new customers. Even more important, we need our existing customers to come more often. How do we encourage them to come? Tasty food at a decent price is … Continued
Emailing your customers
Regularly communicating directly with your customers is one of the keys to customer loyalty. These days, the most cost effective way to do this is by emailing them regularly. Unfortunately, getting this right is also a bit tricky. So today’s … Continued
Engaging with your customers
Do you really know what your customers think? Do you know why they come to your takeaway? Or more important, why they might not come to your takeaway? What better way to find out that to actually ask them? … Continued
Loyalty Pays
74 year old restaurant owner Mae Fong was caught on video setting fire to a competitor’s restaurant one block away, police said Tuesday. She will be booked with arson of Young’s Garden Chinese Restaur ant just across the street from … Continued
Members of DMA
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