You have probably heard of Facebook, a place on the Internet where millions of users can share ideas and communicate with each other. Perhaps you already have a personal account with Facebook to stay in touch with your friends and family? This kind of website is at the heart of what is known as social media.  Social Media is popular because it brings together people with similar interests or backgrounds. But did you know that social media can help spread the word about your restaurant?  Let’s take a Moment to discuss how.

Start the conversation

So what can Facebook do for your restaurant? The same sort of things as you do with your personal account. It’s a space where you and your customers can talk. Use your Facebook page to tell your customers all about the restaurant, your specials and any events you are holding. They can give you feedback on your food and service and share their thoughts with you and other customers. This creates a buzz that can really benefit your restaurant.

It’s not just the people taking part in the conversation. Others are listening in. Your restaurant is getting discussed and it’s getting better known – thanks to your Facebook page. And because you steer the conversation, you can encourage people to mention all the good things about your restaurant. Facebook boosts your reputation.

Use Facebook to benefit your restaurant

The core of your Facebook page is the Wall. This is where the conversation about your restaurant takes place. You should take an active part in the con­vers­ation, to generate interest and encourage other people to join in. Direct the conversation in the way you want it to go. Update your Wall regularly, whether it’s telling people about events, passing on news about your staff, or changes to your menu. Simply thanking Facebook members for contributing to the conversation or submitting a review is one of the easiest things you can do. It makes people feel welcome and encourages a positive feedback.

The other key aspect of your Facebook page is its fans. You want as many as possible. More fans means more exposure for the Facebook page and your restaurant. It also means more people listening in and hearing about your marketing. This should lead to more customers through your door. Make sure your menu tells customers about your Facebook page.

Your Facebook page is an ideal way to promote your events. Events are a good way of drumming up business in your slack periods. Events can be one offs like a Karaoke Night or the Oscars or weekly Two for One Tuesdays. They can also be special offers on your sit-in or takeaway menus. All of your fans will automatically receive invitations – another reason for having as many fans as possible..

Facebook is part of your total marketing system

Your Facebook page is just one aspect of your restaurant marketing system. Use it to promote your restaurant, your website and your specials.